Studio
The Colour Club (also known as TCC Studio, The Colour Club Studio, TCC). A creative club for brands people gather around.
Clubhouses in Sydney and Byron Bay, New South Wales. Working with clients across Australia and internationally.
Email hi@thecolourclub.com.au · Phone +61 413 947 355 · Instagram @thecolourclubstudio
What we make
- 01StrategyBrand strategy, naming, competitor analysis, creative consultation, concept development
- 02IdentityBrand & identity design, art direction, illustration, campaign design
- 03Packaging & ProductPackaging design, product design, print & publishing, production management
- 04SpatialSpatial & signage design, wayfinding, experience design
- 05DigitalWeb design, digital design & development, UX & UI design, motion
Services
- 01Brand strategy & Health CheckEvery project starts with the thinking. We work out what your brand stands for, who it’s for and how it should sound — then design from there. For a defined first step, start with a Brand Health Check.
- 02Brand identity & namingNames, logos, type, colour, illustration and voice — designed as one world, so the brand feels the same on the street front, the menu, the bottle and the screen.
- 03Packaging designLabels, bottles, boxes and takeaway — packaging that sells the story in a few seconds and holds up in production. From a single SKU to a full range.
- 04Signage & spatialThe brand in the room: shopfronts, menus on the wall, wayfinding and the details guests touch. We work alongside interior architects and designers from concept to install.
- 05Websites & digitalWebsites, social and motion that carry the brand online — fast, easy to update, and built to bring people through the door or to the checkout.
Sectors
- 01Restaurants & cafésNames, identities, signage, menus, packaging and websites for places people eat, drink and gather — designed as one world, from the street front to the takeaway bag.
- 02Hospitality groupsFor groups opening a new concept or growing one across sites: a brand that’s distinctive at the first venue and easy to run at the tenth.
- 03Drinks & distilleriesSpirits and soft drinks with a story worth pouring. Brand strategy, identity, labels and bottles, and the cellar door — Willing Distillery is where to start.
- 04Food & consumer brandsPantry, snacks, honey, skincare and performance products — brands that are honest about what’s inside and impossible to miss on the shelf.
- 05Property & placesResidential, workplace and education projects — brand identities, wayfinding and environmental graphics made with the architects and interior designers shaping the space.
- 06PublishingBooks, reports and editorial systems designed to be read — clear structure, considered type and a visual language that carries the ideas.
Locations
- 01SydneyThe Colour Club started in Sydney. We’ve branded venues from Darling Square to Martin Place — restaurants, cafés, drinks and food brands, and the places around them.
- 02Byron Bay & Northern RiversOur second studio is in Byron Bay — close to the region’s cafés, restaurants, producers and makers. Strategy-led branding, packaging and signage, with the same small senior team as Sydney.
Members
- 01Willing DistillerySpirits / FMCG. Willing Distillery — handcrafted spirits made in Darwin. Brand strategy, identity, packaging and signage by The Colour Club. What we made: brand strategy, brand identity, packaging design, copywriting, digital design, signage, illustration, campaign.
- 02Dopa DonburiHospitality. DOPA Donburi — restaurant identity, signage, packaging and illustration for a Japanese donburi bar in Darling Square, Sydney. Featured in It’s Nice That. What we made: brand identity, packaging design, creative direction, signage, website design, digital design, illustration.
- 03SUB:3 RunningPerformance / FMCG. SUB:3 Running — brand identity, packaging and motion built around the sub-three-hour marathon. Performance nutrition branding by The Colour Club. What we made: brand identity, digital design, packaging, motion design, print.
- 04GellaFrendaHospitality. GellaFrenda — heritage Italian, everyday Australian. Restaurant identity, packaging, signage and illustration by The Colour Club. What we made: brand identity, packaging design, creative direction, illustration, signage.
- 05The Worthy LeaderPublishing / Culture. The Worthy Leader — book design and a modular visual system for eight stages of leadership. Publishing design by The Colour Club. What we made: brand identity, packaging, print.
- 06TsukiyoHospitality. Tsukiyo — Osaka street food under the neon moon, in Sydney. Naming, brand identity, packaging and signage. Featured on BP&O. What we made: naming, brand identity, packaging design, creative direction, signage.
- 07Our Boy RoyHospitality. Our Boy Roy, Adelaide — a neighbourhood deli, big on cheer. Naming, brand identity, packaging and signage by The Colour Club. What we made: naming, brand identity, packaging design, creative direction, digital design, signage, print collateral, illustration.
- 08RadsArchitecture & interiors. A brand for RADS, a South Australian architecture and interiors studio. What we made: brand identity, website design, print collateral.
- 09Microsoft Technology CentreWorkplace / Place. Microsoft Technology Centre, Martin Place — signage and wayfinding with interior architects Tom Mark Henry. By The Colour Club. What we made: creative direction, wayfinding signage.
- 10Lucky BoyHospitality / QSR. Lucky Boy — good fortune, to go. A Chinese takeaway reimagined for Sydney: naming, brand identity, packaging and illustration by The Colour Club. What we made: naming, brand identity, packaging design, creative direction, illustration.
- 11AdelaProperty / Place. Adela, Burwood — boutique apartment branding for Aoyuan International: identity, illustration, collateral and art direction. What we made: brand identity, digital design, packaging, motion design, print.
- 12AoGCWayfinding / Place. Academy of Global Competency, Knox Grammar — values-driven signage and wayfinding with Tom Mark Henry. By The Colour Club. What we made: brand identity, creative direction, signage design, spatial design.
- 13Fish FishHospitality / QSR. Fish Fish — Aussie fish & chips with a wink. Fish & chips brand identity, packaging, signage and illustration by The Colour Club. What we made: brand identity, packaging design, creative direction, signage, illustration.
- 14MacabalmSkincare / FMCG. Macabalm — macadamia skincare founded by Pia Miller. Brand identity, packaging, website and campaign by The Colour Club. What we made: brand identity, packaging design, website design, creative direction, art direction, digital design, campaign, print collateral.
- 15MesaProperty / Place. MESA, Hurstville — masterplanned living with a street-food soul. Property branding, collateral and Snack Street precinct identity. What we made: brand identity, digital design, packaging, motion design, print.
- 16Real Good HoneyHoney / FMCG. Real Good Honey — naming, identity, proprietary bottle design and campaign for 100% honest Australian honey. By The Colour Club. What we made: brand strategy, naming, brand identity, packaging design, creative direction, digital design, campaign, print collateral.
- 17Bistro NidoHospitality. An identity for Bistro Nido: a bold wordmark, characters drawn mid-meal, and a red and brown pattern carried across menus, coasters, napkins and matchbooks. What we made: brand identity, illustration, print collateral.
- 18Iced Tea LoveBeverage / FMCG. A bottled iced tea range for Dopa Donburi: green tea, lychee and raspberry, each in its own colour. What we made: packaging design, illustration.
- 19King BrownConstruction. An identity for King Brown Concreting Solutions built to work on site. What we made: brand identity, signage, workwear, vehicle livery.
- 20Mochi MochiFood / FMCG. Mochi Mochi is Dopa Donburi’s frozen daifuku: matcha, mango soy and strawberry cream. What we made: brand identity, packaging design, illustration.
- 21Rare By NatureProduct / FMCG. Identity and packaging for Rare By Nature, skincare made from single-origin Australian ingredients. What we made: brand identity, packaging design, print collateral.
- 22YAMMYFootwear / Consumer product. Brand identity and launch campaign for YAMMY boxing boots. What we made: brand identity, campaign, packaging design.
Guests
- 01Andrew YeeIllustration — DOPA
- 02Tom Mark HenryInterior architecture — AoGC, Microsoft
- 03Matt WoodsInterior design — GellaFrenda
- 04Nick CumminsBrand ambassador — Real Good Honey
Mentioned in
- 01It’s Nice ThatDOPA
- 02The Brand IdentityInterview with Nick Mitchell
- 03The Brand IdentityDOPA
- 04The Brand IdentityAoGC
- 05BP&OTsukiyo
- 06VisuelleDOPA
- 07Fonts In UseAdela
- 08The Brand IdentityAdela
- 09The Brand IdentityRare By Nature
- 10The Brand IdentityThe Worthy Leader
- 11The Brand IdentityDulwich Butchery
- 12The Brand IdentityShorty’s
- 13The Brand IdentityEast Village Sydney
- 14The Brand IdentityVillage Wine
- 15The Brand IdentityEat Furniture
- 16The Brand IdentityDOPA in “8 restaurant identities that put the fine in fine dining”
- 17The Design BlogTsukiyo
- 18ArchitectureAUDOPA, Eat Drink Design Awards coverage
- 19Packaging NewsPooch Pack, AGDA Awards coverage
- 20Brand ArchiveTsukiyo
Awards
Eat Drink Design Awards — DOPA — Winner, Best Identity Design.
Eat Drink Design Awards — GellaFrenda — Shortlist, Best Identity Design.
Eat Drink Design Awards — Our Boy Roy — Shortlist, Best Identity Design.
Best Design Awards — Fish Fish — Silver, Small Brand Identity.
Best Design Awards — GellaFrenda — Finalist, Small Brand Identity.
Best Design Awards — DOPA — Finalist, Small Brand Identity.
Best Design Awards — Rare By Nature — Bronze, Packaging.
Best Design Awards — Pooch Pack — Finalist, Packaging.
Best Design Awards — The Worthy Leader — Finalist, Editorial & Books.
Best Design Awards — Shorty’s — Silver, Small Brand Identity.
Best Design Awards — Dulwich Butchery — Finalist, Small Brand Identity.
Best Design Awards — Eat Furniture — Finalist, Small Brand Identity.
Best Design Awards — Macamilk — Finalist, Packaging.
AGDA Design Awards — Lucky Boy — Merit, Corporate Identity.
AGDA Design Awards — Our Boy Roy — Finalist, Branding (Small Business).
AGDA Design Awards — Our Boy Roy — Finalist, Illustration for Design.
AGDA Design Awards — Fish Fish — Merit, Brand Identity.
AGDA Design Awards — GellaFrenda — Merit, Brand Identity.
AGDA Design Awards — Willing Distillery — Merit, Alcoholic Beverage Packaging.
AGDA Design Awards — Willing Distillery — Finalist, Photography.
AGDA Design Awards — Mesa — Merit, Brand Expression.
AGDA Design Awards — Academy of Global Competency — Distinction, Environmental Design.
AGDA Design Awards — Academy of Global Competency — Distinction, Signage & Wayfinding.
AGDA Design Awards — DOPA — Merit.
AGDA Design Awards — Adela — Merit, Design Effectiveness.
AGDA Design Awards — Pooch Pack — Distinction, Packaging.
AGDA Design Awards — Rare By Nature — Finalist.
AGDA Design Awards — The Worthy Leader — Finalist.
AGDA Design Awards — Old Friend — Distinction, Branding.
AGDA Design Awards — Dulwich Butchery — Finalist.
AGDA Design Awards — Eat Furniture — Finalist.
AGDA Design Awards — Macamilk — Finalist.
AGDA Design Awards — Shorty’s — Finalist.
House notes
- 01What does The Colour Club do?We are an independent brand and design studio for places, products and culture, in Sydney and Byron Bay. We start with strategy — a brand health check and the foundations — then make the identity, packaging, signage and digital. We also bring that thinking to property and publishing work.
- 02Where is The Colour Club based?Sydney and Byron Bay, New South Wales. We work with clients across Australia and internationally.
- 03Why “club”?Every project assembles its own club: our core studio plus hand-picked specialists — illustrators, interior architects, photographers, writers. Our clients become members too.
- 04How do we start a project?Use the enquiry form at thecolourclub.com.au/start or email hi@thecolourclub.com.au with a little about your business and what you need. If you’re not ready for a full rebrand, start with a Brand Health Check.