What we do
- 01New concept development and naming
- 02Identity systems built to scale across sites
- 03Roll-out kits for signage, menus and packaging
- 04Brand guidelines and templates for operators
- 05Portfolio reviews across a group’s venues
- 06Ongoing brand care as new sites open
Work
Brands for operators with more than one venue, built as systems that travel from site to site.
Questions
Can you create a new concept within our group?
Yes — DOPA was a new Japanese concept for the team behind the Devon cafés. We work from the idea and the name through to the opening.
How do you keep a brand consistent across venues?
We design the system, not just the logo — with templates and guidelines that let each venue’s team produce menus, social and signage without going off-brand.
Can you review all our venues at once?
Yes. A Brand Health Check across a group shows where brands overlap, compete or drift, and what to fix first.
Does The Colour Club work with hospitality groups outside Sydney?
Yes. The Colour Club is based in Sydney and Byron Bay and works with hospitality groups and multi-site operators across Australia, including Brisbane, the Gold Coast and Melbourne.
How do projects and pricing work?
Every engagement is scoped to the group and the ambition. Many start with a Brand Health Check, a fixed-fee review credited against the next project.